Kinder People provides dedicated design & communication services aimed to amplify the work of our clients.
We lend our expertise to brands, businesses and individuals who are out to build the next good things and bring about positive changes.
The “Kinder” in our name means “children,” as in kindergarten. It is their open, inquisitive minds that provide us with endless inspiration and continue to challenge our thinking in solving “adult” problems.
Brand design
Laying the foundation for a new brand or fortifying the foundation of an existing one
In particular: Positioning, Brand essence & values, Brand story, Naming, Visual & verbal identity, Messaging, Brand applications
Design for communications
Connecting brands with their audience or driving positive changes in perception through communication campaigns
In particular: Campaign idea development & Art direction, Copywriting, Brand film, Photography, Graphic design, Launching strategy
Information design
Translating data and facts into compelling stories and engaging visuals
In particular: Data visualization, Infographics, Company report
Packaging design
Imbuing brands’ values and stories in their products’ packaging
In particular: Concept development, Structural and visual design, Production management
Website design
Crafting one of the most important brand touchpoints
In particular: Website experience design, Art direction, Website development
We approach each project as a unique case, for its objectives, constraints and other considerations are uniquely different, thus requiring a dedicated multi-faceted solution.
This generally involves a diverse skills set that spans multiple areas of expertise – skills like finding consumer insights, devising strategies, crafting core messages, designing visual or verbal systems, etc. We like to say that there’s really no such thing as a cookie-cutter answer in our line of work. Even the simplest-looking answer is informed by highly complex and careful calculations. (If anyone claims to know the answer to all your problems from the first meeting, be wary.)
While our multidisciplinary team brings an ever-expanding range of expertise, we make it a commitment to not spread ourselves thin but instead channel our dedication to far too few projects at a time. We simply believe that nothing great can be achieved without an equally great amount of focus. Naturally, we love dedicated people, many of whom we have had the pleasure of working with.
